Monthly Marketing Tips
Marketing Tip #5
Good News for Direct Mail fans!
In the most recent 2011 consumer preference survey conducted by Epsilon Targeting direct mail was the winner, as the most preferred channel for receipt of brand communications. In other words if your targets have to hear from you Direct Mail is the best way for you to reach your audience. 36% of U.S. consumers said Direct Mail is the preferred channel for them to receive financial information. 26% said that Direct Mail is more trustworthy than e mail. 50% said they pay more attention to Direct Mail than email. 60% said they enjoy checking the mailbox for postal mail stating that there was an emotional connection for them.
Marketing Tip #4
The simple postcard is one of today’s most cost effective marketing tools.
Everyone tends to read a postcard even if they are going to throw it out. On the way to the waste basket most people will look at the card briefly to see if there is any value in the card itself. That is why you should always have some type of offer on your card. The more valuable your offer the longer people will hold on to it. Don’t make the time mistake though, have an expiration date on the card. This lets people know that the deal is only good for a specific period of time, otherwise they will think that the discounted rate you offer is all your product or service is worth.
Marketing Tip #3
Increase your sales with basic mailings to your existing customers
Your own mailing list can be one of your best assets. Growing that list can be fairly simple. The main goal is to get your customers to leave you their names, addresses and e-mail addresses. You can easily achieve this through a number of techniques, by putting out a guest book to capture names and addresses, going through your sales receipts, offering your customers an opportunity to sign up for a newsletter featuring useful tips, special offers and discounts that you can mail to them, or have your customers register for a drawing to win your services or products.
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